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4 trends of carton packaging

Writer:Peter | Time:2020-03-18 23:09 | Browse:

On May 16, the world's leading independent market research consulting company, emint, released four major trends affecting the global packaging industry in 2019 and the future, clarifying the challenges and opportunities affecting the global packaging industry manufacturers, companies, brands and retailers in the future.

Interconnected packaging

With the increasing number of people with Internet equipment, the technology of connecting the packaging and the Internet world is improving day by day, people's interest in Internet packaging has been rekindled. Brands can be virtually connected to packaging in a variety of ways, including QR code and other graphic tags, near-field communication (NFC), radio frequency identification (RFID), Bluetooth and augmented reality (AR).

For consumers, Internet packaging can provide added value for consumers, bring unique shopping experience, and meet the needs of consumers for interaction and personalized shopping. This connection can provide a unique experience and make Omni channel shopping possible.

For brands, the Internet packaging can distinguish products from other competing products on store shelves. This not only further propagates the product features, but also connects consumers with cyberspace, thus establishing a direct contact with the purchasers of products.

Internet packaging brings marketing opportunities, integrating online participation and interaction into shopping, potentially influencing and promoting purchase. At home, this kind of connection can improve the interaction between consumers and brands, strengthen the use of brand products and provide experience elements for product interaction.

In a word, Internet packaging can become a link between the physical and digital shopping world, so that brand makers can control to a certain extent how to display their brands and products online, and provide fascinating content and specific product information, thus directly affecting purchase decisions.

Recycling

Last year, industry headlines were filled with the promises of brands and changers to use 100% recyclable materials or 100% recycled packaging. However, the reality is that few people fully consider how, where and by whom to supply and recycle these materials. Although claims of recyclable packaging have become common, claims of containing recycled materials are still rare. The scarcity of high-quality recycled plastics and concerns about food safety make it difficult for recycled materials to be used in food and drink.

For consumers, some people may have developed the habit of recycling, but for others, the lack of convenient ways to clean and sort waste is an obstacle to recycling.

For brands, a clearer indication of which parts of food packaging can be recycled is the primary factor to encourage consumers to recycle more.

There may be significant improvements in recycling facilities when people are unable to transport packaging waste to other countries or to take it out of sight. This will drive the capacity of high-quality recycled materials. In the future, brands will have the opportunity to become part of the solution, commit to using recycled materials in new packaging and conform to consumers' awareness of recycling.

Reshape the packing box

Packaging and brand experts believe that the rapid development of e-commerce has far more impact on global packaging design than anything the industry has experienced in the past decades. More and more consumers are shopping online. Brand e-commerce packaging and packaging strategy are changing the face of the industry.

E-commerce brings challenges and opportunities to every link of the supply chain. Brands meet the challenges by reducing costs and increasing consumer participation. Brand marketers have unlimited space to explore the next generation of shelf display, the 'hero image' on Retailer websites, and the 'unpacking' experience. From the perspective of environmental protection, e-commerce has become a catalyst for new XIHONGs in sustainable design.

For consumers, in traditional retail, the brand tonality and information displayed on the outside of the package are important purchase considerations. In e-commerce, brands gradually realize that the information transmission and brand promotion of transport packaging and internal packaging should be separated - the latter will contain design elements that can surprise consumers when opening online shopping products.

For brands, although consumers prefer to buy groceries in physical stores rather than online, the convenience of online shopping will eventually spread to food, beverage and household products. Only through the mature e-commerce packaging strategy, can brand companies design packaging for the worst distribution scenario. At the same time, only by exploring and using sustainable packaging optimization elements, businesses can obtain huge financial, social and brand equity gains in the field of e-commerce packaging.

Zero plastic

Marine plastic pollution has become one of the most serious environmental problems in the world. People gradually realize that materials should be treated differently. New explorations, such as Zero plastic channels, zero packaging stores and alternative packaging materials, allow consumers to actively choose plastics in the market. These new attempts still face challenges.

Zero plastic channel is a reflection of consumers' obsession with excessive plastic packaging. However, few people are willing to give up the convenience and advantages of plastic packaging in real life. The term "Zero plastic" seems simple, but there is no unified definition. Even zero plastic packaging usually contains plant-based plastics, which shows that the definition of Zero plastic is not clear.

For consumers, zero packaging stores provide products in bulk and unpacked. Shoppers need to carry their own containers and weigh the products for sale. Consumers can buy only the amount of products they need to avoid food and packaging waste.

As for brands, they should take immediate action to ensure a place in the emerging Zero plastic market by using widely recognized packaging materials. They can also participate in discussions, clearly explain the benefits of plastic packaging for products, eliminate people's concerns about plastic pollution, provide appropriate solutions, and deal with the problems when the packaging service life expires.

Xihong packaging also has rich experience in the design and printing of paper boxes. We are looking forward to cooperating with you to create a win-win situation. If you want to know more about paper boxes, please contact us and design satisfactory works for you.

 

— By XIHONG

 

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